Founder & CEO
Ms. Tatyana Li has been in the Hospitality Business for over 20 years. Mainly, Tatyana has outmaneuvered the primary competition by building RevPAR of $293.37 for a top-performing hotel of Hilton hotels Portfolio, South–East Region, and built a growth Index of 127% for four consecutive years.
At Hilton South Beach Hotel, Tatyana launched a digital marketing plan to target weddings and social catering that generated 1.2M which is a significant revenue channel growth for a 105-key hotel.
Tatyana has held a senior-level sales position at one of the well-known hotel brands, 500 keys, 35,000 square feet corporate accounts that generated $5.6M per annum and generated $1.7M from Association Markets that translates into 10.5% RevPAR growth.
At Boutique Hotel Collection of European Hotel Brand, with Tatyana’s strong clientele, this property has outperformed competitive set by growing the RevPAR Index of 108% year-over, for three consecutive years.
Tatyana has strong Revenue Management experience that repositioned the privately-owned hotel in Sunny Isles 360 degrees. Her strategic revenue maximization contributed to direct bookings growth by 8% which translated into a healthy bottom line and improved net operating Income.
Her marketing campaigns generated $970K in weddings and social events.
Tatyana has remarkable opening experience, one of the hotels is Atton Miami Brickell, July 1st, 2016. With a sales and Marketing Plan, and a dedicated sales team, Tatyana has reached the first operative year’s budget for a new hotel brand of Chilean origin. Tatyana is resilient and has a solid experience in content marketing, brand marketing, digital marketing, SEO, SEM, Google analytics. She immediately activated the marketing campaigns, established corporate accounts, group agreements, catering agreements, orchestrated brand activation events that generated $10.2M in room revenue and $2.3M in event sales and catering sales during the first operative year in Miami between 2016-2017.
Tatyana has held sales executive positions in Russia, Uzbekistan, and project management at PPG-Dongju. Her sales experience at Starwood Hotels in Uzbekistan, project management with a Korean-Russian Joint Venture, and translator experience as an English-Russian, French-Russian interpreter for the UN and European Union has enriched her professional career and built a strong foundation for the future.
Moreover, Tatyana has worked as Task force and Hotel Consultants for PHM Management. She contributed a 23% growth in ADR and a RevPAR growth by 11.7% at a Sheraton in Boston by signing the biggest group agreement. Group RevPAR Index grew 4.2% by year-over-year.